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    Following the ‘four Ps’ could help snack launches succeed

    Tuesday, August 22, 2023

    APC Sncks Pro Pllw Pch RT RGB

    Innovation experts from American Packaging Corp. offer strategic advice for producers.

    By Jeff Travis, Bill Moses

    Imagine you’re at the starting gate, looking to bring an entirely new snack product to the
    marketplace. While this can be an exciting time, it can also raise an entire host of questions and
    additional considerations beyond nailing the recipe and flavoring of your snack good.
    Considering consumers are confronted with myriad choices as they peruse the aisles of their local
    grocery or convenience store day in and day out, there’s a key element to the process that can’t be
    overlooked—how your product is packaged—and there is valuable information you may want to
    consider as you pursue product launch.
    Everything from functionality and appearance to shape and more is closely connected to how your
    product will inevitably display and, in turn, stand out on the shelf. So whether you’re a nimble
    snack startup company or a seasoned brand planning to venture into new territory, be sure you can
    answer the “four Ps” essential to prepare for a successful launch—promote, protect, preserve and
    price—to ensure your new product stands out.

    To read the full article, click here.

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